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Patanjali Herbal Research Division works on documentation, analysis, designing and project executions of different themes in the alignment of aims and scope of Patanjali institutions. Around 150 well trained scientists with different expertise in Botany, Taxonomy, Microbiology, Biotechnology, etc. Work together on several academic research projects related to plant- based medicine, yoga and any such related field towards conducting extensive research for scientific and empirical evidence in support of therapeutic effects of selected areas. Several research and review articles are published in journals of national as well as international repute having a global visibility for Yoga and Ayurveda with supportive and authenticated data. This division aims to develop systematized and validated research work that shall be highly useful for scientists, researchers and industry experts engaged in the work related to research, development and promotion of Yoga and Ayurveda.

Job Profile for Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote the company and its products/services. Your role will encompass a wide range of tasks, including social media management, content creation, SEO/SEM, email marketing and website management. You will work closely to drive online traffic, engage audiences and generate leads.

Qualification & Experience:

• Bachelor's degree in Marketing, Communications or related field. A master's degree is a plus.
• Certification in Digital Marketing or related field (e.g., Google Analytics, Google AdWords, HubSpot) is preferred.
• Minimum of 2-3 years of experience in digital marketing, with a focus on online marketing strategies and tactics.
• Proven track record of managing successful digital marketing campaigns.
• Experience with social media management, content creation, SEO/SEM, email marketing, and analytics.

Key Responsibilities:

Scope of work includes, but is not limited to the following:

• Develop and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage and maintain the company's website and social media profiles.
• Analyze and report on the performance of digital marketing campaigns.
• Identify trends and insights and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience.
• Stay up-to-date with the latest trends and best practices in digital marketing.

Preferred Qualifications:

• Experience in B2B and BRC marketing is preferred.
• Good understanding of HTML, CSS and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.

Patanjali Research Foundation is an equal opportunity employer and does not discriminate against any applicant because of race, color, religion, gender, national original, age and physical disability.